Ask The Author

What motivated you to write Behind the Curtain?

“Throughout my career, I’ve been reminded time and again that most of us spend our lives in denial about who we are, what we do, and our susceptibility to the consequences of what we do. I wrote Behind the Curtain to hold a mirror to the public. In the ER, people tend to reveal their truest self, not the representative ‘character’ they present in polite company, and I hope that this book illustrates that we’re not as uniform as we pretend to be – and that we’re not as invincible as our often oblivious actions would suggest.”

How did you craft the book’s concept?

“Simply put, I decided to tell stories of actual patient interactions. By sharing personal tales, I was able to convey additional experiences that reveal the way we live our lives and the positive and negative consequences that are associated with our choices.”

What was the most significant question you sought to answer in writing your first book?

“I wanted to address many of the significant feelings and questions my patients struggled with, like ‘Am I the only one who feels this way? Am I the only one who does this?’ The answer is always a resounding ‘no.’ We live in an amazingly diverse world, and it’s unfortunate that people feel as if their choices aren’t able to be more freely expressed. We’d do better to empower folks’ choices with information to support their decisions.”

What do you want your readers to take away from Behind the Curtain?

“That life is meant to be lived and enjoyed and it is best done so by making educated decisions in advance of bad things happening.”

What is the Sterling Medical Advice mission, and how does your book reflect the ethos of your company?

“SMA serves to empower individuals by providing the information and advice needed to establish a healthier lifestyle and determine when and how to seek medical care. Behind the Curtain is a look at the consequences of not having made such decisions.”

Get in Touch

Jeffrey E. Sterling, MD, MPH

MEDIA & MARKETING The Agency at Brown Books 972.248.9500
DISTRIBUTION & RETAIL Cathy Williams 972.381.0009
PUBLIC RELATIONS Vicki Morgan 972.381.0009